Empowering Trio Building Systems’ Digital Growth

About the Client

Trio Building Solutions is a dynamic engineering firm specializing in PEB structures, metal roofing, industrial shed construction, and civil turnkey projects. Operating across Tamil Nadu, Trio provides cost-effective and durable building solutions to factories, warehouses, and institutions.

With a strong offline presence and a loyal client base, Trio faced difficulty communicating their evolving service portfolio digitally. Their old website lacked modern UX, clarity in messaging, and visibility in Google’s local and B2B search results.

Challenges Faced

• No optimized landing pages for keywords like “industrial shed contractors in Chennai” or “metal roofing services”.
• Missing service hierarchy — users couldn’t navigate easily or understand the full offering.
• No form submission tracking or digital inquiry measurement.
• Inconsistent branding and content between pages.

Our Approach & Execution

1. Engineering-Focused Design with UX Structure

We built a modern, mobile-first website with dedicated sections for each service. The homepage was made conversion-driven with highlights on USP, industries served, and success metrics. Visitors could now quickly identify relevant services and explore past project details.

2. Search Engine Optimization for B2B Keywords

We implemented metadata, schema markup, and content optimizations to rank Trio for critical search terms like “PEB warehouse contractor Chennai” and “PUF panel roofing Tamil Nadu”. Internal linking between service pages helped improve crawlability and relevance.

3. Trust-Building Elements & Conversion Hooks

To build credibility, we showcased safety certifications, client testimonials, and industry logos. Forms were added at strategic scroll points with CTA buttons. A WhatsApp quick-chat plugin was integrated on all mobile pages to boost response rates.

4. Project Showcase & Performance Optimization

We documented several recent PEB and roofing projects into case-style articles with images. These helped in both SEO and client trust. Lazy loading, minified JS/CSS, and CDN delivery ensured faster load times even on low-bandwidth devices.

Outcomes & Business Results

• Increased traffic by 70% within 45 days through SEO and content marketing.
• 5 new business leads/week directly from mobile users via WhatsApp click-throughs.
• Top 3 ranking achieved for “PEB contractors Chennai” and “roofing shed work”.
• Stronger online brand presence helped Trio win competitive RFPs from industrial clients.