Designing Dreams with Chola Constructions & Interiors
Case Study: Turnkey Website, SEO, and Interior Project Showcase Strategy
About the Client
Chola Constructions & Interiors is a Chennai-based firm offering end-to-end solutions for civil construction, interior design, elevation planning, and space transformation. Their unique strength lies in blending construction expertise with creative interior design, helping clients build and beautify their spaces under one roof.
From apartments to villas, office spaces to retail interiors—Chola brings a bespoke, tailored approach to each project. But online, they lacked visibility and couldn’t showcase the quality of their past work effectively. That’s where SayuTech stepped in.
The Challenges
- Zero online presence and no functional website.
- Difficulty in showcasing interiors vs construction as two strong service pillars.
- No SEO strategy to appear for search terms like “interior designers in Chennai” or “home construction services”.
- No portfolio, customer testimonials, or client engagement tools.
What We Delivered
1. Fully-Branded Website With Dual Focus
We built a professional, visually-rich website for Chola with clear navigation between “Construction” and “Interiors” verticals. Users could explore each service with visual cues, project flow breakdowns, and contact prompts, boosting clarity and engagement.
2. SEO for Local Search & Service Keywords
We targeted key local keywords like “Construction Company in Chennai”, “Modular Kitchen Interior Chennai”, and “Elevation Planning”. Pages were optimized with relevant schema, title tags, and service-area content. Results showed top 10 rankings in Google within 4 weeks of launch.
3. Visual Project Portfolio
We created a showcase gallery using real project photos for home interiors, elevation works, and turnkey construction. This helped build trust with visitors and added real value for clients researching their next project partner.
4. Lead Forms, WhatsApp Integration & Enquiry Flow
SayuTech added conversion-focused enquiry forms across all key pages, integrated WhatsApp chat triggers, and embedded calls-to-action after project galleries and service descriptions. Lead capture and response time improved significantly.
Results After Implementation
- Top 5 Google ranking for “home construction Chennai” and “interior design for villas”.
- 40+ leads generated within 6 weeks of launch from organic & social traffic.
- Successful project inquiries from Tambaram, Pallavaram, and T Nagar areas via location-based SEO.
- Stronger credibility through consistent brand visuals and project storytelling.
“We wanted both beauty and strength in our website—SayuTech gave us that and more. Now our clients see our work clearly before we even meet.”