Building a Stronger Web Foundation for Ferrostone

About the Client

Ferrostone Infrastructure is a rapidly growing turnkey contracting company based in Chennai, specializing in Pre Engineered Buildings (PEBs), tensile structures, and modern roofing systems. With a commitment to innovation, durability, and custom engineering, Ferrostone serves commercial and industrial clients across South India.

Despite their technical expertise, Ferrostone faced challenges in communicating their full capabilities online. They lacked a robust website, had minimal search visibility, and weren’t attracting enough qualified business inquiries from digital channels.

The Challenges

• Lack of website content that clearly explains their service range and differentiators.
• Extremely low search engine ranking for high-volume keywords like "PEB companies in Chennai", "tensile roofing", and "puf panel contractors".
• No online lead forms, CTAs, or tracking tools in place.
• Outdated visual identity and unclear messaging across platforms.

Our Strategy & Execution

1. Industry-Focused Website Design

We created a performance-optimized website that clearly reflects Ferrostone's industry capabilities. The structure includes custom pages for PEB, roofing, and tensile services with relevant project galleries and client trust indicators like badges, partner logos, and testimonials.

2. Advanced SEO Strategy for Industrial Keywords

Our SEO team performed deep keyword analysis and discovered major gaps in existing industrial keyword targeting. We built long-form landing pages for terms like “Best PEB Companies in Chennai”, “Tensile Structure Roofing Contractor”, and “Industrial Shed Work Chennai”, driving niche traffic from B2B prospects.

3. Inquiry Tools & WhatsApp Integration

We embedded easy-to-use quote request forms, click-to-call options, and WhatsApp chat integration—making it simple for clients to contact Ferrostone on the go or during decision-making moments.

4. Project Documentation & Visuals

Our content team worked with the client to collect and write detailed case summaries and progress visuals of PEB projects. These added real-world credibility, helping buyers understand Ferrostone’s scale and experience.

Impact & Results

• Top 5 Google ranking for 8+ PEB & roofing keywords in less than 60 days.
• 100+ inquiries generated in the first quarter through website and WhatsApp.
• 6 major commercial contracts initiated via online presence.
• Brand authority increased among architects, factory owners, and infrastructure firms.